The creative aimed to encapsulate the bayside community spirit while featuring graphics that represented the arts and culture one would experience at the festival. From concept to rollout, I managed the full suite of marketing and promotional materials to ensure the consistent brand messaging across all channels.
Branding & Identity • Campaign Direction • Print & Digital
![](https://cdn.myportfolio.com/00f6b193-00c5-4a09-a46d-8589baeeb47f/5a2cbfa2-827d-4b08-8f61-a002bbb9b057_rw_3840.jpg?h=fb84bf5a676f7d73dac804bf498e9049)
![](https://cdn.myportfolio.com/00f6b193-00c5-4a09-a46d-8589baeeb47f/5ecec008-a75f-40c2-b42e-8f1f10b73893_rw_1920.jpg?h=505ea28d90da7d35d25b22ac468ba0a1)
![](https://cdn.myportfolio.com/00f6b193-00c5-4a09-a46d-8589baeeb47f/d3cfdf8f-e5f0-4b98-94b3-2467975eb796_rw_1920.jpg?h=c7f9c92675cf373761fad5f5a507a89f)