Wynnum Fringe

Wynnum Fringe took COVID-recovery to new heights, transforming the bayside hub into a thriving cultural destination across three days in what was one of Australia’s first major outdoor events post lockdown. As a foundation partner, I concepted and created a lively visual identity for the brand and managed the rollout of a full suite of marketing and promotional materials.

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Foot Locker Orchard Gateway

Orchard Gateway in Singapore is Foot Locker's biggest store in the world and the pinnacle expression of the brand. Working hand-in-hand with Foot Locker's Singapore design team, I was one of three designers tasked with creating in-store graphics for the five-story mega store.

Lord Mayor's Christmas Carols

The 40-page program celebrates the incredible team of creatives, artists and crew. It was a joy to work as brand and graphic designer on this year’s epic Lord Mayor’s Christmas Carols with my good friends The Little Red Company. As an extension to the overall city's holiday campaign, I couldn't be more thrilled with how we were able to create an iconic brand for the Carols.

Foot Locker - Asics Shori Window Campaign

Foot Locker is famous for its exclusive, limited-release heat product. For Asics, my Asics Shori campaign was rolled out in-store and online, and distributed to Foot Locker stores across Australia, New Zealand and Europe.

Brisbane Lions - 2018 ANZAC Guernsey

Brief: Commemorate ANZAC Day 2018 with a limited edition guernsey paying tribute to Australia's service men & women. While creating an awareness & funds-raising initiative for charity partner; Legacy.

SunCentral Hoarding

The Maroochydore City Centre project is Australia's largest CBD development site and is being delivered over a 20-year period. For the opening of Stage 1A, I created a 25m visual story wall to communicate the project master plan in a creative and compelling way.

Your Song - Show Program

Brisbane Lions - 2018 Club Champion

Club Champion is the Brisbane Lions' annual Best & Fairest Awards evening which recognises the players' best performances over that season. I was tasked with developing the creative direction for the night which included the execution of all promotional materials, eDMs, event posters, social media advertising, website assets and winner announcement graphics that were shared via social channels on the night.

Brisbane Lions - Super Hero Themed Round

Brief: Create fun & engaging creative to encourage the attendance of children at the Gabba by designing super hero themed collateral. Game day activations to reinforce messaging with best dressed prizes, interactive photo wall & roaming characters. Collateral included newspaper ads, social media assets & website graphics.

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