Wynnum Fringe

Wynnum Fringe took COVID-recovery to new heights, transforming the bayside hub into a thriving cultural destination across three days in what was one of Australia’s first major outdoor events post lockdown. As a foundation partner, I concepted and created a lively visual identity for the brand and managed the rollout of a full suite of marketing and promotional materials.

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Brisbane Lions - 2018 Retail Ticketing Campaign

Brisbane Lions - Super Hero Themed Round

Brief: Create fun & engaging creative to encourage the attendance of children at the Gabba by designing super hero themed collateral. Game day activations to reinforce messaging with best dressed prizes, interactive photo wall & roaming characters. Collateral included newspaper ads, social media assets & website graphics.

SunCentral Hoarding

The Maroochydore City Centre project is Australia's largest CBD development site and is being delivered over a 20-year period. For the opening of Stage 1A, I created a 25m visual story wall to communicate the project master plan in a creative and compelling way.

The Little Red Company - There's Something About Music

There's Something About Music is the highly-anticipated new production from award-winning production house The Little Red Company. Tasked with creating the visual identity for the show, I lovingly tipped my hat to a modern classic to create a clean and personality-packed launch campaign.

Foot Locker - Holiday Heat

Foot Locker decked the halls with this Holiday Heat window campaign for Christmas 2019. As creative director, I conceptualised the campaign and managed a network of local suppliers to roll it out across almost 100 stores throughout Australia and New Zealand. The creative was also animated for an integrated digital campaign across Foot Locker's owned channels, resulting in unprecedented sales across the holiday season.

Brisbane Lions - 2019 Membership Campaign

Brief: Develop the creative direction for the 2019 Membership Campaign. Focus on building excitement amongst Brisbane Lions members and fans while creating a compelling visual story that sets the tone of the Club ahead of the 2019 AFL season.

Brisbane Lions - 2018 ANZAC Guernsey

Brief: Commemorate ANZAC Day 2018 with a limited edition guernsey paying tribute to Australia's service men & women. While creating an awareness & funds-raising initiative for charity partner; Legacy.

Brisbane Lions - AFLW Inspire Program

Brief: Establish the creative direction for a new Club-lead initiative which is delivered in schools to girls aged 12-16. The program focuses on Leadership, Positive Body Image, Healthy Eating and Physical Activity while highlighting the Brisbane Lions AFLW team.

Brisbane Lions - 2018 Club Champion

Brief: Develop the creative direction for the Brisbane Lions Best & Fairest Awards evening. Evolve previous years creative while ensuring players weren't featured in the hero artwork. Project included the execution of posters, website assets, social media advertising, eDMs, event program, winner social media graphics and overall event theming.

Foot Locker's first Australian Power Store was modelled on the successful large-scale retail concept rolled out by the global athletic company across Europe, the US and Asia. As designer, I was responsible for concepting and creating all in-store graphics for the 773sqm store, including commissioning an original two-storey mural by Melbourne artist George Rose and illustrator Travis Price in collaboration with Eddie Zammit.

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