Brisbane Lions - 2018 ANZAC Guernsey

The Brisbane Lions sought to commemorate ANZAC Day in 2018 with a special initiative.

I was tasked with creating a limited edition guernsey that paid tribute to Australia's servicemen and women. This project aimed to honor their sacrifices while raising awareness and funds for the charity partner, Legacy.
The project involved a comprehensive design process, beginning with extensive research into military insignias, ANZAC history, and symbolic elements such as the Southern Cross and poppies. The goal was to create a guernsey that reflected the solemnity and respect of ANZAC Day. The design process included multiple concept developments and client consultations to ensure the final product resonated with both the commemorative spirit and the Club's identity.
These were worn by the team during the ANZAC Day match, serving as a powerful visual tribute on the field. The guernsey featured the poppy flower pattern, along with subtle references to the military and the Legacy logo, highlighting the partnership with the charity.
The limited edition guernseys were available for auction post-game, with proceeds benefiting Legacy, which supports veterans' families. This not only raised significant funds but also increased awareness of Legacy's important work.

Project while in-house: Brisbane Lions

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