Brisbane Lions - AFLW Inspire Program

For Halcyon, Australia's most-awarded developer of over-50s lifestyle communities, I was tasked with refreshing the company's much-loved magazine, My Halcyon Days. Seeking to broaden its appeal amongst non-residents, I balanced vibrant contemporary photography and white space equally to create a welcoming, leisurely reading experience.

I was commissioned by Aruga and Tough Mudder to design “Australia’s Filthiest Calendar”; a limited edition, full-colour calendar celebrating 15 real-life participants of the world-famous mud run.

In the hugely-cluttered social media space, I welcome the challenge of creating visually-arresting, thumbstopping content for brands. Below is a snapshot of work created for global giant Foot Locker across a two-year engagement.

As the brand custodian and graphic designer for the Lord Mayor's Christmas Carols, I had the challenge of elevating the event's visual impact across all consumer touchpoints including digital, wayfinding signage, big screen graphics and a 40-page souvenir programme.

Orange Sky, a social enterprise providing laundry services and listening ears for friends experiencing homelessness, opened its first ever social impact laundromat in Adelaide.

Foot Locker's first Australian Power Store was modelled on the successful large-scale retail concept rolled out by the global athletic company across Europe, the US and Asia.

Euromarine, a distinguished name in the marine engineering and mechanics industry on the Gold Coast, has embarked on a transformative journey to redefine its brand identity and elevate its presence in both the local and national markets.