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Brisbane Lions - 2019 Membership Campaign
Brief: Develop the creative direction for the 2019 Membership Campaign. Focus on building excitement amongst Brisbane Lions members and fans while creating a compelling visual story that sets the tone of the Club ahead of the 2019 AFL season.
Foot Locker QV
Foot Locker's first Australian Power Store was modelled on the successful large-scale retail concept rolled out by the global athletic company across Europe, the US and Asia. As designer, I was responsible for concepting and creating all in-store graphics for the 773sqm store, including commissioning an original two-storey mural by Melbourne artist George Rose and illustrator Travis Price in collaboration with Eddie Zammit.
CJ's Pasta - Flyer
Foot Locker - Holiday Heat
Foot Locker decked the halls with this Holiday Heat window campaign for Christmas 2019. As creative director, I conceptualised the campaign and managed a network of local suppliers to roll it out across almost 100 stores throughout Australia and New Zealand. The creative was also animated for an integrated digital campaign across Foot Locker's owned channels, resulting in unprecedented sales across the holiday season.
Tough Mudder - Australia's Filthiest Calendar
Client: Tough Mudder Brief: Design a limited-run, full-colour calendar which features 15 real-life humans for Tough Mudder Australia.
The Little Red Company - There's Something About Music
There's Something About Music is the highly-anticipated new production from award-winning production house The Little Red Company. Tasked with creating the visual identity for the show, I lovingly tipped my hat to a modern classic to create a clean and personality-packed launch campaign. The brand identity rolled out to online platforms & venue signage at Brisbane Powerhouse.
Halcyon - My Halcyon Days Magazine Redesign
For Halcyon, Australia's most-awarded developer of over-50s lifestyle communities, I was tasked with refreshing the company's much-loved magazine, My Halcyon Days. Seeking to broaden its appeal amongst non-residents, I balanced vibrant contemporary photography and white space equally to create a welcoming, leisurely reading experience.
The Little Red Company - Lady Beatle
The Little Red Company - Your Song
Your Song is the highly-anticipated new production from award-winning production house The Little Red Company. Tasked with creating the visual identity for the show, Your Song celebrates the unforgettable music of megastar Elton John and the memorable moments it evokes for everyday people, reimagining Elton’s biggest songs using powerful stories and personal experiences shared by real-life people. Premiering 22 April – 1 May 2021 at Judith Wright Arts Centre. 
Brisbane Lions - 2018 ANZAC Guernsey
Brief: Commemorate ANZAC Day 2018 with a limited edition guernsey paying tribute to Australia's service men & women. While creating an awareness & funds-raising initiative for charity partner; Legacy.
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