The design challenge was to create a range of premium social content which not only reflected the vibrancy of the show and the established show creative but also was to be engaging with the Little Red audience. I created a range of custom GIFS, animated show announcements, costume teasers, review grabs, cast interviews and animated social media tiles.

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The Little Red Company - Christmas Actually
Foot Locker - Asics Window Campaign
Foot Locker is famous for its exclusive and limited release heat products. On behalf of Foot Locker and in collaboration with Asics, I was tasked with creating the visual identity for a new exclusive shoe, the next iteration of the Asics Quantum 360.
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Foot Locker's first Australian Power Store was modelled on the successful large-scale retail concept rolled out by the global athletic company across Europe, the US and Asia.
Foot Locker - Asics Shori Window Campaign
Foot Locker is famous for its exclusive and limited release heat products. On behalf of Foot Locker and in collaboration with Asics, I was tasked with creating the visual identity for the exclusive 'Shori Pack'.
The Little Red Company - Lady Beatle
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The Maroochydore City Centre project is Australia's largest CBD development site and is being delivered over a 20-year period. For the opening of Stage 1A, I created a 25m visual story wall to communicate the project master plan in a creative and compelling way.
The Little Red Company - Your Song
The Little Red Company's Your Song celebrates the unforgettable music of megastar Elton John and the memorable moments it evokes for everyday people.
Foot Locker x Asics
Foot Locker is famous for its exclusive and limited release heat products. On behalf of Foot Locker and in collaboration with Asics, I was tasked with creating the visual identity for a new exclusive shoe, the Asics Quantum 360 V5.
Halcyon - My Halcyon Days Magazine Redesign
For Halcyon, Australia's most-awarded developer of over-50s lifestyle communities, I was tasked with refreshing the company's much-loved magazine, My Halcyon Days. Seeking to broaden its appeal amongst non-residents, I balanced vibrant contemporary photography and white space equally to create a welcoming, leisurely reading experience.
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