The design challenge was to create a range of premium social content which not only reflected the vibrancy of the show and the established show creative but also was to be engaging with the Little Red audience. I created a range of custom GIFS, animated show announcements, costume teasers, review grabs, cast interviews and animated social media tiles.
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The Little Red Company - Lady Beatle
Brisbane Lions - AFLW Inspire Program
Brief: Establish the creative direction for a new Club-lead initiative which is delivered in schools to girls aged 12-16. The program focuses on Leadership, Positive Body Image, Healthy Eating and Physical Activity while highlighting the Brisbane Lions AFLW team.
The Maroochydore City Centre project is Australia's largest CBD development site and is being delivered over a 20-year period. For the opening of Stage 1A, I created a 25m visual story wall to communicate the project master plan in a creative and compelling way.
Brisbane Lions - 2018 Retail Ticketing Campaign
Dead Puppet Society - Strategic Plan
Your Song - Show Program
Foot Locker Orchard Gateway
Orchard Gateway in Singapore is Foot Locker's biggest store in the world and the pinnacle expression of the brand. Working hand-in-hand with Foot Locker's Singapore design team, I was one of three designers tasked with creating in-store graphics for the five-story mega store.
I was engaged by Kin.Field Design, a new interior design and styling firm headquartered in Brisbane, to create a contemporary brand identity that would convey the team’s vibrant character while embodying their motto, “Surround yourself with joy”.
City Beach - eDMs
Foot Locker Social Tiles
In the hugely-cluttered social media space, I welcome the challenge of creating visually-arresting, thumbstopping content for brands. Below is a snapshot of work created for global giant Foot Locker across a two-year engagement.