Tough Mudder - Australia's Filthiest Calendar

I was commissioned by Aruga and Tough Mudder to design “Australia’s Filthiest Calendar”; a limited edition, full-colour calendar celebrating 15 real-life participants of the world-famous mud run.

I was tasked to create something that was visually impactful, practical and would appeal to a wide audience. The calendar was also used as a marketing tool to highlight key dates related to the challenge while remaining true to the brand guidelines. More than 10,000 calendars were distributed at major transport hubs in Sydney and Melbourne and mailed to 150 top-tier media outlets across the country. 
Graphic Design • Campaign Direction • Print & Digital

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