I was tasked with designing a range of branded assets to support the official opening, creating a visual impact to match the organisation’s vital services. The result was a compelling suite of design assets that effectively communicated the brand’s mission and values while being engaging and visually appealing.
Graphic Design • Print & Digital • Creative Direction ​​​​​​​

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The Little Red Company - Christmas Actually
Foot Locker Social Tiles
In the hugely-cluttered social media space, I welcome the challenge of creating visually-arresting, thumbstopping content for brands. Below is a snapshot of work created for global giant Foot Locker across a two-year engagement.
Foot Locker x Asics
Foot Locker is famous for its exclusive and limited release heat products. On behalf of Foot Locker and in collaboration with Asics, I was tasked with creating the visual identity for a new exclusive shoe, the Asics Quantum 360 V5.
Foot Locker - Asics Window Campaign
Foot Locker is famous for its exclusive and limited release heat products. On behalf of Foot Locker and in collaboration with Asics, I was tasked with creating the visual identity for a new exclusive shoe, the next iteration of the Asics Quantum 360.
Tough Mudder - Australia's Filthiest Calendar
I was commissioned by Aruga and Tough Mudder to design “Australia’s Filthiest Calendar”; a limited edition, full-colour calendar celebrating 15 real-life participants of the world-famous mud run.
Brisbane Lions - AFLW Inspire Program
Brief: Establish the creative direction for a new Club-lead initiative which is delivered in schools to girls aged 12-16. The program focuses on Leadership, Positive Body Image, Healthy Eating and Physical Activity while highlighting the Brisbane Lions AFLW team.
Brisbane Lions - 2019 Membership Campaign
The 2019 Membership Campaign for the Brisbane Lions was an exciting project aimed at building anticipation among club members, fans and potential new members ahead of the AFL & AFLW seasons.
Foot Locker - Holiday Heat
As the creative director for Foot Locker’s Holiday Heat campaign, I was responsible for conceptualising, delivering and managing the holiday campaign for the global giant.
Your Song - Show Program
Lord Mayor's Christmas Carols
As the brand custodian and graphic designer for the Lord Mayor's Christmas Carols, I had the challenge of elevating the event's visual impact across all consumer touchpoints including digital, wayfinding signage, big screen graphics and a 40-page souvenir programme.
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