The project involved a complete rebrand from the previous years, focusing on bringing a sense of prestige and elegance to the much-loved event. I created a range of promotional materials including event posters, eDMs, social media advertising, website assets and winner announcement graphics which were shared on the Lions’ social channels in real-time. The new visual identity successfully captured the spirit of the event, leaving a lasting impression on attendees and elevating the experience for future years.
Branding & Identity • Creative Direction • Print & Digital
