Brisbane Lions - Super Hero Themed Round
Brief: Create fun & engaging creative to encourage the attendance of children at the Gabba by designing super hero themed collateral. Game day activations to reinforce messaging with best dressed prizes, interactive photo wall & roaming characters. Collateral included newspaper ads, social media assets & website graphics.
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The Little Red Company - TILLS Prospectus
The Little Red Company required a clean and considered sales deck to aid proactive business development outreach for their corporate offering, The IsoLate Late Show. The 12-page interactive document included embedded video links to bring the popular variety show from page to virtual-stage.
The Little Red Company - Your Song
The Little Red Company's Your Song celebrates the unforgettable music of megastar Elton John and the memorable moments it evokes for everyday people.
Foot Locker - Asics Window Campaign
Foot Locker is famous for its exclusive and limited release heat products. On behalf of Foot Locker and in collaboration with Asics, I was tasked with creating the visual identity for a new exclusive shoe, the next iteration of the Asics Quantum 360.
Lord Mayor's Christmas Carols
As the brand custodian and graphic designer for the Lord Mayor's Christmas Carols, I had the challenge of elevating the event's visual impact across all consumer touchpoints including digital, wayfinding signage, big screen graphics and a 40-page souvenir programme.
Halcyon - My Halcyon Days Magazine Redesign
For Halcyon, Australia's most-awarded developer of over-50s lifestyle communities, I was tasked with refreshing the company's much-loved magazine, My Halcyon Days. Seeking to broaden its appeal amongst non-residents, I balanced vibrant contemporary photography and white space equally to create a welcoming, leisurely reading experience.
City Beach - eDMs
Foot Locker x Asics
Foot Locker is famous for its exclusive and limited release heat products. On behalf of Foot Locker and in collaboration with Asics, I was tasked with creating the visual identity for a new exclusive shoe, the Asics Quantum 360 V5.
Orange Sky | Social Impact Laundromat
Orange Sky, a social enterprise providing laundry services and listening ears for friends experiencing homelessness, opened its first ever social impact laundromat in Adelaide.
Foot Locker Social Tiles
In the hugely-cluttered social media space, I welcome the challenge of creating visually-arresting, thumbstopping content for brands. Below is a snapshot of work created for global giant Foot Locker across a two-year engagement.
Foot Locker QV
Foot Locker's first Australian Power Store was modelled on the successful large-scale retail concept rolled out by the global athletic company across Europe, the US and Asia.