YOU MAY ALSO LIKE...

Foot Locker - Asics Window Campaign
Foot Locker is famous for its exclusive, limited-release heat product. My Asics campaign was rolled out in-store, social media and online, and distributed to Foot Locker stores across Australia, and New Zealand.
The Little Red Company - Lady Beatle
Halcyon - My Halcyon Days Magazine Redesign
For Halcyon, Australia's most-awarded developer of over-50s lifestyle communities, I was tasked with refreshing the company's much-loved magazine, My Halcyon Days. Seeking to broaden its appeal amongst non-residents, I balanced vibrant contemporary photography and white space equally to create a welcoming, leisurely reading experience.
Foot Locker - Holiday Heat
Foot Locker decked the halls with this Holiday Heat window campaign for Christmas 2019. As creative director, I conceptualised the campaign and managed a network of local suppliers to roll it out across almost 100 stores throughout Australia and New Zealand. The creative was also animated for an integrated digital campaign across Foot Locker's owned channels, resulting in unprecedented sales across the holiday season.
Brisbane Lions - 2018 ANZAC Guernsey
Brief: Commemorate ANZAC Day 2018 with a limited edition guernsey paying tribute to Australia's service men & women. While creating an awareness & funds-raising initiative for charity partner; Legacy.
Brisbane Lions - 2018 Retail Ticketing Campaign
Foot Locker Social Tiles
In the hugely-cluttered social media space, I welcome the challenge of creating visually-arresting, thumbstopping content for brands. Below is a snapshot of work created for global giant Foot Locker across a two-year engagement.
Brisbane Lions - AFLW Inspire Program
Brief: Establish the creative direction for a new Club-lead initiative which is delivered in schools to girls aged 12-16. The program focuses on Leadership, Positive Body Image, Healthy Eating and Physical Activity while highlighting the Brisbane Lions AFLW team.
SunCentral Hoarding
The Maroochydore City Centre project is Australia's largest CBD development site and is being delivered over a 20-year period. For the opening of Stage 1A, I created a 25m visual story wall to communicate the project master plan in a creative and compelling way.
Foot Locker Orchard Gateway
Orchard Gateway in Singapore is Foot Locker's biggest store in the world and the pinnacle expression of the brand. Working hand-in-hand with Foot Locker's Singapore design team, I was one of three designers tasked with creating in-store graphics for the five-story mega store.
Back to Top