Brisbane Lions - 2019 Membership Campaign

The Maroochydore City Centre project is Australia's largest CBD development site and is being delivered over a 20-year period. For the opening of Stage 1A, I created a 25m visual story wall to communicate the project master plan in a creative and compelling way.

Below is a content series that was created for The Little Red Company in preparation for their new production premiering at Brisbane Powerhouse. It was to reflect the essence of the initial brand direction while creating engaging, visually-arresting social media content. It included a range of custom GIFS, animated show announcements, costumer teasers, review grabs, cast interviews and animated social media tiles.

Client: Tough Mudder Brief: Design a limited-run, full-colour calendar which features 15 real-life humans for Tough Mudder Australia.

Brief: Establish the creative direction for a new Club-lead initiative which is delivered in schools to girls aged 12-16. The program focuses on Leadership, Positive Body Image, Healthy Eating and Physical Activity while highlighting the Brisbane Lions AFLW team.

Brief: Create fun & engaging creative to encourage the attendance of children at the Gabba by designing super hero themed collateral. Game day activations to reinforce messaging with best dressed prizes, interactive photo wall & roaming characters. Collateral included newspaper ads, social media assets & website graphics.

There's Something About Music is the highly-anticipated new production from award-winning production house The Little Red Company. Tasked with creating the visual identity for the show, I lovingly tipped my hat to a modern classic to create a clean and personality-packed launch campaign. The brand identity rolled out to online platforms & venue signage at Brisbane Powerhouse.

Your Song is the highly-anticipated new production from award-winning production house The Little Red Company. Tasked with creating the visual identity for the show, Your Song celebrates the unforgettable music of megastar Elton John and the memorable moments it evokes for everyday people, reimagining Elton’s biggest songs using powerful stories and personal experiences shared by real-life people. Premiering 22 April – 1 May 2021 at Judith Wright Arts Centre.