Brisbane Lions - 2019 Membership Campaign
Brief: Develop the creative direction for the 2019 Membership Campaign. Focus on building excitement amongst Brisbane Lions members and fans while creating a compelling visual story that sets the tone of the Club ahead of the 2019 AFL season.
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Foot Locker - Asics Shori Window Campaign
Foot Locker is famous for its exclusive, limited-release heat product. For Asics, my Asics Shori campaign was rolled out in-store and online, and distributed to Foot Locker stores across Australia, New Zealand and Europe.
Brisbane Lions - 2018 AFLW Fixture Announcement
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Brisbane Lions - AFLW Inspire Program
Brief: Establish the creative direction for a new Club-lead initiative which is delivered in schools to girls aged 12-16. The program focuses on Leadership, Positive Body Image, Healthy Eating and Physical Activity while highlighting the Brisbane Lions AFLW team.
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Brisbane Lions - 2017 Club Champion
The Little Red Company - TILLS Prospectus
The Little Red Company required a clean and considered sales deck to aid proactive business development outreach for their corporate offering, The IsoLate Late Show. The 12-page interactive document included embedded video links to bring the popular variety show from page to virtual-stage.
The Little Red Company - Christmas Actually
Brisbane Lions - 2018 Club Champion
Club Champion is the Brisbane Lions' annual Best & Fairest Awards evening which recognises the players' best performances over that season. I was tasked with developing the creative direction for the night which included the execution of all promotional materials, eDMs, event posters, social media advertising, website assets and winner announcement graphics that were shared via social channels on the night.