Brisbane Lions - 2019 Membership Campaign

The 2019 Membership Campaign for the Brisbane Lions was an exciting project aimed at building anticipation among club members, fans and potential new members ahead of the AFL & AFLW seasons.

As the creative lead, I was tasked with developing the campaign’s visual story and creating compelling hero art which showcased key players and coaches. The hero art was used across multiple platforms including membership sign-up forms, member-exclusive merchandise, member cards, website assets and social media collateral. The result was a pride-inducing campaign that effectively represented the Brisbane Lions and helped to drive membership sign-ups for the upcoming season.

Art Direction • Campaign Design • Print & Digital

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