As the creative lead, I was tasked with developing the campaign’s visual story and creating compelling hero art which showcased key players and coaches. The hero art was used across multiple platforms including membership sign-up forms, member-exclusive merchandise, member cards, website assets and social media collateral. The result was a pride-inducing campaign that effectively represented the Brisbane Lions and helped to drive membership sign-ups for the upcoming season.
Art Direction • Campaign Design • Print & Digital
