Foot Locker - Asics Window Campaign
Foot Locker is famous for its exclusive, limited-release heat product. My Asics campaign was rolled out in-store, social media and online, and distributed to Foot Locker stores across Australia, and New Zealand.
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Foot Locker QV
Foot Locker's first Australian Power Store was modelled on the successful large-scale retail concept rolled out by the global athletic company across Europe, the US and Asia. As designer, I was responsible for concepting and creating all in-store graphics for the 773sqm store, including commissioning an original two-storey mural by Melbourne artist George Rose and illustrator Travis Price in collaboration with Eddie Zammit.
City Beach - eDMs
Your Song - Show Program
There’s Something About Music - Content Series
Below is a content series that was created for The Little Red Company in preparation for their new production premiering at Brisbane Powerhouse. It was to reflect the essence of the initial brand direction while creating engaging, visually-arresting social media content. It included a range of custom GIFS, animated show announcements, costumer teasers, review grabs, cast interviews and animated social media tiles.
kin.field
Halcyon - My Halcyon Days Magazine Redesign
For Halcyon, Australia's most-awarded developer of over-50s lifestyle communities, I was tasked with refreshing the company's much-loved magazine, My Halcyon Days. Seeking to broaden its appeal amongst non-residents, I balanced vibrant contemporary photography and white space equally to create a welcoming, leisurely reading experience.
Brisbane Lions - 2018 Retail Ticketing Campaign
Brisbane Lions - 2019 Membership Campaign
Brief: Develop the creative direction for the 2019 Membership Campaign. Focus on building excitement amongst Brisbane Lions members and fans while creating a compelling visual story that sets the tone of the Club ahead of the 2019 AFL season.
Tough Mudder - Australia's Filthiest Calendar
Client: Tough Mudder
Brief: Design a limited-run, full-colour calendar which features 15 real-life humans for Tough Mudder Australia.
Foot Locker Orchard Gateway
Orchard Gateway in Singapore is Foot Locker's biggest store in the world and the pinnacle expression of the brand. Working hand-in-hand with Foot Locker's Singapore design team, I was one of three designers tasked with creating in-store graphics for the five-story mega store.