The project included designing a range of visual merchandising assets for Foot Locker stores throughout Australia and New Zealand, including shop window displays, digital screen content and social media assets. The goal was to generate buzz around the new product and attract customers to Foot Locker stores. The project required a keen eye for detail and a deep understanding of both brands which resulted in a successful launch and glowing feedback from both clients and customers.
Art Direction • Campaign Design • Print & Digital

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I was engaged by Kin.Field Design, a new interior design and styling firm headquartered in Brisbane, to create a contemporary brand identity that would convey the team’s vibrant character while embodying their motto, “Surround yourself with joy”.
SunCentral Hoarding
The Maroochydore City Centre project is Australia's largest CBD development site and is being delivered over a 20-year period. For the opening of Stage 1A, I created a 25m visual story wall to communicate the project master plan in a creative and compelling way.
Brisbane Lions - Super Hero Themed Round
Brief: Create fun & engaging creative to encourage the attendance of children at the Gabba by designing super hero themed collateral. Game day activations to reinforce messaging with best dressed prizes, interactive photo wall & roaming characters. Collateral included newspaper ads, social media assets & website graphics.
Brisbane Lions - 2018 ANZAC Guernsey
Brief: Commemorate ANZAC Day 2018 with a limited edition guernsey paying tribute to Australia's service men & women. While creating an awareness & funds-raising initiative for charity partner; Legacy.
Tough Mudder - Australia's Filthiest Calendar
I was commissioned by Aruga and Tough Mudder to design “Australia’s Filthiest Calendar”; a limited edition, full-colour calendar celebrating 15 real-life participants of the world-famous mud run.
The Little Red Company - Your Song
The Little Red Company's Your Song celebrates the unforgettable music of megastar Elton John and the memorable moments it evokes for everyday people.
City Beach - eDMs
Your Song - Show Program
There’s Something About Music - Content Series
The Little Red Company's 'There's Something About Music'celebrates all things 90's RomComs.
The Little Red Company - Christmas Actually
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