The Little Red Company - There's Something About Music
There's Something About Music is the highly-anticipated new production from award-winning production house The Little Red Company. Tasked with creating the visual identity for the show, I lovingly tipped my hat to a modern classic to create a clean and personality-packed launch campaign. The brand identity rolled out to online platforms & venue signage at Brisbane Powerhouse.
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SunCentral Hoarding
The Maroochydore City Centre project is Australia's largest CBD development site and is being delivered over a 20-year period. For the opening of Stage 1A, I created a 25m visual story wall to communicate the project master plan in a creative and compelling way.
Lord Mayor's Christmas Carols
As the brand custodian and graphic designer for the Lord Mayor's Christmas Carols, I had the challenge of elevating the event's visual impact across all consumer touchpoints including digital, wayfinding signage, big screen graphics and a 40-page souvenir programme.
Brisbane Lions - 2018 Club Champion
I was entrusted with the task of creating a new visual identity for the Brisbane Lions’ Club Champions evening, which recognises the players’ best performances of the season.
Tough Mudder - Australia's Filthiest Calendar
I was commissioned by Aruga and Tough Mudder to design “Australia’s Filthiest Calendar”; a limited edition, full-colour calendar celebrating 15 real-life participants of the world-famous mud run.
Foot Locker - Holiday Heat
As the creative director for Foot Locker’s Holiday Heat campaign, I was responsible for conceptualising, delivering and managing the holiday campaign for the global giant.
The Little Red Company - Your Song
The Little Red Company's Your Song celebrates the unforgettable music of megastar Elton John and the memorable moments it evokes for everyday people.
Brisbane Lions - 2018 Retail Ticketing Campaign
Foot Locker Social Tiles
In the hugely-cluttered social media space, I welcome the challenge of creating visually-arresting, thumbstopping content for brands. Below is a snapshot of work created for global giant Foot Locker across a two-year engagement.
Wynnum Fringe
As a foundation partner of the Wynnum Fringe festival, I was responsible for developing a cohesive and striking brand identity that captured the lively and energetic atmosphere of the event.
Halcyon - My Halcyon Days Magazine Redesign
For Halcyon, Australia's most-awarded developer of over-50s lifestyle communities, I was tasked with refreshing the company's much-loved magazine, My Halcyon Days. Seeking to broaden its appeal amongst non-residents, I balanced vibrant contemporary photography and white space equally to create a welcoming, leisurely reading experience.