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Foot Locker - Holiday Heat
Foot Locker decked the halls with this Holiday Heat window campaign for Christmas 2019. As creative director, I conceptualised the campaign and managed a network of local suppliers to roll it out across almost 100 stores throughout Australia and New Zealand. The creative was also animated for an integrated digital campaign across Foot Locker's owned channels, resulting in unprecedented sales across the holiday season.
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Brisbane Lions - 2019 Membership Campaign
Brief: Develop the creative direction for the 2019 Membership Campaign. Focus on building excitement amongst Brisbane Lions members and fans while creating a compelling visual story that sets the tone of the Club ahead of the 2019 AFL season.
Brisbane Lions - AFLW Inspire Program
Brief: Establish the creative direction for a new Club-lead initiative which is delivered in schools to girls aged 12-16. The program focuses on Leadership, Positive Body Image, Healthy Eating and Physical Activity while highlighting the Brisbane Lions AFLW team.
Foot Locker QV
Foot Locker's first Australian Power Store was modelled on the successful large-scale retail concept rolled out by the global athletic company across Europe, the US and Asia. As designer, I was responsible for concepting and creating all in-store graphics for the 773sqm store, including commissioning an original two-storey mural by Melbourne artist George Rose and illustrator Travis Price in collaboration with Eddie Zammit.
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Foot Locker - Asics Shori Window Campaign
Foot Locker is famous for its exclusive, limited-release heat product. For Asics, my Asics Shori campaign was rolled out in-store and online, and distributed to Foot Locker stores across Australia, New Zealand and Europe.
Brisbane Lions - 2018 Club Champion
Brief: Develop the creative direction for the Brisbane Lions Best & Fairest Awards evening. Evolve previous years creative while ensuring players weren't featured in the hero artwork. Project included the execution of posters, website assets, social media advertising, eDMs, event program, winner social media graphics and overall event theming.
Foot Locker Orchard Gateway
Orchard Gateway in Singapore is Foot Locker's biggest store in the world and the pinnacle expression of the brand. Working hand-in-hand with Foot Locker's Singapore design team, I was one of three designers tasked with creating in-store graphics for the five-story mega store.
Tough Mudder - Australia's Filthiest Calendar
Client: Tough Mudder Brief: Design a limited-run, full-colour calendar which features 15 real-life humans for Tough Mudder Australia.