Foot Locker - Asics Shori Window Campaign

Foot Locker is famous for its exclusive and limited release heat products. On behalf of Foot Locker and in collaboration with Asics, I was tasked with creating the visual identity for the exclusive 'Shori Pack'.

The project included designing a range of visual merchandising assets for Foot Locker stores throughout Australia and New Zealand, including shop window displays, digital screen content and social media assets. The goal was to generate buzz around the new product and attract customers to Foot Locker stores. The project required a keen eye for detail and a deep understanding of both brands which resulted in a successful launch and glowing feedback from both clients and customers.

YOU MAY ALSO LIKE...

City Beach - eDMs
Foot Locker Social Tiles
In the hugely-cluttered social media space, I welcome the challenge of creating visually-arresting, thumbstopping content for brands. Below is a snapshot of work created for global giant Foot Locker across a two-year engagement.
Brisbane Lions - AFLW Inspire Program
Brief: Establish the creative direction for a new Club-lead initiative which is delivered in schools to girls aged 12-16. The program focuses on Leadership, Positive Body Image, Healthy Eating and Physical Activity while highlighting the Brisbane Lions AFLW team.
Foot Locker - Holiday Heat
As the creative director for Foot Locker’s Holiday Heat campaign, I was responsible for conceptualising, delivering and managing the holiday campaign for the global giant.
Foot Locker Orchard Gateway
Orchard Gateway in Singapore is Foot Locker's biggest store in the world and the pinnacle expression of the brand. Working hand-in-hand with Foot Locker's Singapore design team, I was one of three designers tasked with creating in-store graphics for the five-story mega store.
Tough Mudder - Australia's Filthiest Calendar
I was commissioned by Aruga and Tough Mudder to design “Australia’s Filthiest Calendar”; a limited edition, full-colour calendar celebrating 15 real-life participants of the world-famous mud run.
Kin.field Design
I was engaged by Kin.Field Design, a new interior design and styling firm headquartered in Brisbane, to create a contemporary brand identity that would convey the team’s vibrant character while embodying their motto, “Surround yourself with joy”.
Brisbane Lions - 2018 Club Champion
I was entrusted with the task of creating a new visual identity for the Brisbane Lions’ Club Champions evening, which recognises the players’ best performances of the season.
Your Song - Show Program
The Little Red Company - Christmas Actually
↑Back to Top