The project included designing a range of visual merchandising assets for Foot Locker stores throughout Australia and New Zealand, including shop window displays, digital screen content and social media assets. The goal was to generate buzz around the new product and attract customers to Foot Locker stores. The project required a keen eye for detail and a deep understanding of both brands which resulted in a successful launch and glowing feedback from both clients and customers.
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Brisbane Lions - 2018 Retail Ticketing Campaign
There’s Something About Music - Content Series
The Little Red Company's 'There's Something About Music'celebrates all things 90's RomComs.
Tough Mudder - Australia's Filthiest Calendar
I was commissioned by Aruga and Tough Mudder to design “Australia’s Filthiest Calendar”; a limited edition, full-colour calendar celebrating 15 real-life participants of the world-famous mud run.
The Little Red Company - There's Something About Music
There's Something About Music is the highly-anticipated new production from award-winning production house The Little Red Company. Tasked with creating the visual identity for the show, I lovingly tipped my hat to a modern classic to create a clean and personality-packed launch campaign. The brand identity rolled out to online platforms & venue signage at Brisbane Powerhouse.
The Maroochydore City Centre project is Australia's largest CBD development site and is being delivered over a 20-year period. For the opening of Stage 1A, I created a 25m visual story wall to communicate the project master plan in a creative and compelling way.
Foot Locker Social Tiles
In the hugely-cluttered social media space, I welcome the challenge of creating visually-arresting, thumbstopping content for brands. Below is a snapshot of work created for global giant Foot Locker across a two-year engagement.
Brisbane Lions - 2018 ANZAC Guernsey
Brief: Commemorate ANZAC Day 2018 with a limited edition guernsey paying tribute to Australia's service men & women. While creating an awareness & funds-raising initiative for charity partner; Legacy.
Lord Mayor's Christmas Carols
As the brand custodian and graphic designer for the Lord Mayor's Christmas Carols, I had the challenge of elevating the event's visual impact across all consumer touchpoints including digital, wayfinding signage, big screen graphics and a 40-page souvenir programme.
Foot Locker x Asics
Foot Locker is famous for its exclusive and limited release heat products. On behalf of Foot Locker and in collaboration with Asics, I was tasked with creating the visual identity for a new exclusive shoe, the Asics Quantum 360 V5.
I was engaged by Kin.Field Design, a new interior design and styling firm headquartered in Brisbane, to create a contemporary brand identity that would convey the team’s vibrant character while embodying their motto, “Surround yourself with joy”.