Foot Locker x Asics

Foot Locker is famous for its exclusive and limited release heat products. On behalf of Foot Locker and in collaboration with Asics, I was tasked with creating the visual identity for a new exclusive shoe, the Asics Quantum 360 V5.

The project included designing a range of visual merchandising assets for Foot Locker stores throughout Australia and New Zealand, including shop window displays, digital screen content and social media assets. The goal was to generate buzz around the new product and attract customers to Foot Locker stores. The project required a keen eye for detail and a deep understanding of both brands which resulted in a successful launch and glowing feedback from both clients and customers.
Art Direction • Campaign Design • Print & Digital

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