Foot Locker - Holiday Heat
Foot Locker decked the halls with this Holiday Heat window campaign for Christmas 2019. As creative director, I conceptualised the campaign and managed a network of local suppliers to roll it out across almost 100 stores throughout Australia and New Zealand. The creative was also animated for an integrated digital campaign across Foot Locker's owned channels, resulting in unprecedented sales across the holiday season.
YOU MAY ALSO LIKE...
The Little Red Company - TILLS Prospectus
The Little Red Company required a clean and considered sales deck to aid proactive business development outreach for their corporate offering, The IsoLate Late Show. The 12-page interactive document included embedded video links to bring the popular variety show from page to virtual-stage.
Foot Locker QV
Foot Locker's first Australian Power Store was modelled on the successful large-scale retail concept rolled out by the global athletic company across Europe, the US and Asia. As designer, I was responsible for concepting and creating all in-store graphics for the 773sqm store, including commissioning an original two-storey mural by Melbourne artist George Rose and illustrator Travis Price in collaboration with Eddie Zammit.
Brisbane Lions - AFLW Inspire Program
Brief: Establish the creative direction for a new Club-lead initiative which is delivered in schools to girls aged 12-16. The program focuses on Leadership, Positive Body Image, Healthy Eating and Physical Activity while highlighting the Brisbane Lions AFLW team.
Your Song - Show Program
Brisbane Lions - 2018 Club Champion
Club Champion is the Brisbane Lions' annual Best & Fairest Awards evening which recognises the players' best performances over that season. I was tasked with developing the creative direction for the night which included the execution of all promotional materials, eDMs, event posters, social media advertising, website assets and winner announcement graphics that were shared via social channels on the night.
Brisbane Lions - 2017 Club Champion
kin.field
Brisbane Lions - Super Hero Themed Round
Brief: Create fun & engaging creative to encourage the attendance of children at the Gabba by designing super hero themed collateral. Game day activations to reinforce messaging with best dressed prizes, interactive photo wall & roaming characters.
Collateral included newspaper ads, social media assets & website graphics.
The Little Red Company - There's Something About Music
There's Something About Music is the highly-anticipated new production from award-winning production house The Little Red Company. Tasked with creating the visual identity for the show, I lovingly tipped my hat to a modern classic to create a clean and personality-packed launch campaign. The brand identity rolled out to online platforms & venue signage at Brisbane Powerhouse.
Foot Locker Social Tiles
In the hugely-cluttered social media space, I welcome the challenge of creating visually-arresting, thumbstopping content for brands. Below is a snapshot of work created for global giant Foot Locker across a two-year engagement.