Foot Locker - Holiday Heat

As the creative director for Foot Locker’s Holiday Heat campaign, I was responsible for conceptualising, delivering and managing the holiday campaign for the global giant.

The campaign was implemented in almost 100 stores throughout Australia and New Zealand. The brief was to create a campaign that remained on-brand, was eye-catching, and appealing to a youth-culture audience, while not favouring any particular brand. To achieve this, I oversaw a network of local suppliers to ensure the campaign was executed with precision. The creative and animations were integrated into a digital campaign across Foot Locker’s owned channels, resulting in record-breaking sales during the holiday season.

Creative Direction • Campaign Design • Print & Digital

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