The campaign was implemented in almost 100 stores throughout Australia and New Zealand. The brief was to create a campaign that remained on-brand, was eye-catching, and appealing to a youth-culture audience, while not favouring any particular brand. To achieve this, I oversaw a network of local suppliers to ensure the campaign was executed with precision. The creative and animations were integrated into a digital campaign across Foot Locker’s owned channels, resulting in record-breaking sales during the holiday season. 
Creative Direction • Campaign Design • Print & Digital

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