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Foot Locker - Asics Window Campaign
Foot Locker is famous for its exclusive, limited-release heat product. My Asics campaign was rolled out in-store, social media and online, and distributed to Foot Locker stores across Australia, and New Zealand.
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Tough Mudder - Australia's Filthiest Calendar
Client: Tough Mudder Brief: Design a limited-run, full-colour calendar which features 15 real-life humans for Tough Mudder Australia.
Foot Locker Orchard Gateway
Orchard Gateway in Singapore is Foot Locker's biggest store in the world and the pinnacle expression of the brand. Working hand-in-hand with Foot Locker's Singapore design team, I was one of three designers tasked with creating in-store graphics for the five-story mega store.
Brisbane Lions - Super Hero Themed Round
Brief: Create fun & engaging creative to encourage the attendance of children at the Gabba by designing super hero themed collateral. Game day activations to reinforce messaging with best dressed prizes, interactive photo wall & roaming characters. Collateral included newspaper ads, social media assets & website graphics.
The Little Red Company - Your Song
Your Song is the highly-anticipated new production from award-winning production house The Little Red Company. Tasked with creating the visual identity for the show, Your Song celebrates the unforgettable music of megastar Elton John and the memorable moments it evokes for everyday people, reimagining Elton’s biggest songs using powerful stories and personal experiences shared by real-life people. Premiering 22 April – 1 May 2021 at Judith Wright Arts Centre. 
Foot Locker Social Tiles
In the hugely-cluttered social media space, I welcome the challenge of creating visually-arresting, thumbstopping content for brands. Below is a snapshot of work created for global giant Foot Locker across a two-year engagement.
Foot Locker - Holiday Heat
Foot Locker decked the halls with this Holiday Heat window campaign for Christmas 2019. As creative director, I conceptualised the campaign and managed a network of local suppliers to roll it out across almost 100 stores throughout Australia and New Zealand. The creative was also animated for an integrated digital campaign across Foot Locker's owned channels, resulting in unprecedented sales across the holiday season.
Brisbane Lions - 2018 Retail Ticketing Campaign
Foot Locker - Asics Shori Window Campaign
Foot Locker is famous for its exclusive, limited-release heat product. For Asics, my Asics Shori campaign was rolled out in-store and online, and distributed to Foot Locker stores across Australia, New Zealand and Europe.
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