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I was engaged by Kin.Field Design, a new interior design and styling firm headquartered in Brisbane, to create a contemporary brand identity that would convey the team’s vibrant character while embodying their motto, “Surround yourself with joy”.
As a foundation partner of the Wynnum Fringe festival, I was responsible for developing a cohesive and striking brand identity that captured the lively and energetic atmosphere of the event.
Foot Locker Orchard Gateway
Orchard Gateway in Singapore is Foot Locker's biggest store in the world and the pinnacle expression of the brand. Working hand-in-hand with Foot Locker's Singapore design team, I was one of three designers tasked with creating in-store graphics for the five-story mega store.
There’s Something About Music - Content Series
The Little Red Company's 'There's Something About Music'celebrates all things 90's RomComs.
Brisbane Lions - 2019 Membership Campaign
The 2019 Membership Campaign for the Brisbane Lions was an exciting project aimed at building anticipation among club members, fans and potential new members ahead of the AFL & AFLW seasons.
The Little Red Company - Christmas Actually
Foot Locker - Asics Shori Window Campaign
Foot Locker is famous for its exclusive and limited release heat products. On behalf of Foot Locker and in collaboration with Asics, I was tasked with creating the visual identity for the exclusive 'Shori Pack'.
Brisbane Lions - 2018 ANZAC Guernsey
Brief: Commemorate ANZAC Day 2018 with a limited edition guernsey paying tribute to Australia's service men & women. While creating an awareness & funds-raising initiative for charity partner; Legacy.
Halcyon - My Halcyon Days Magazine Redesign
For Halcyon, Australia's most-awarded developer of over-50s lifestyle communities, I was tasked with refreshing the company's much-loved magazine, My Halcyon Days. Seeking to broaden its appeal amongst non-residents, I balanced vibrant contemporary photography and white space equally to create a welcoming, leisurely reading experience.
Foot Locker - Holiday Heat
As the creative director for Foot Locker’s Holiday Heat campaign, I was responsible for conceptualising, delivering and managing the holiday campaign for the global giant.