City Beach - eDMs

As a foundation partner of the Wynnum Fringe festival, I was responsible for developing a cohesive and striking brand identity that captured the lively and energetic atmosphere of the event.

Foot Locker's first Australian Power Store was modelled on the successful large-scale retail concept rolled out by the global athletic company across Europe, the US and Asia.

There's Something About Music is the highly-anticipated new production from award-winning production house The Little Red Company. Tasked with creating the visual identity for the show, I lovingly tipped my hat to a modern classic to create a clean and personality-packed launch campaign. The brand identity rolled out to online platforms & venue signage at Brisbane Powerhouse.

In the hugely-cluttered social media space, I welcome the challenge of creating visually-arresting, thumbstopping content for brands. Below is a snapshot of work created for global giant Foot Locker across a two-year engagement.

Foot Locker is famous for its exclusive and limited release heat products. On behalf of Foot Locker and in collaboration with Asics, I was tasked with creating the visual identity for a new exclusive shoe, the Asics Quantum 360 V5.

For Halcyon, Australia's most-awarded developer of over-50s lifestyle communities, I was tasked with refreshing the company's much-loved magazine, My Halcyon Days. Seeking to broaden its appeal amongst non-residents, I balanced vibrant contemporary photography and white space equally to create a welcoming, leisurely reading experience.

Foot Locker is famous for its exclusive and limited release heat products. On behalf of Foot Locker and in collaboration with Asics, I was tasked with creating the visual identity for a new exclusive shoe, the next iteration of the Asics Quantum 360.

The Little Red Company's 'There's Something About Music'celebrates all things 90's RomComs.

As the brand custodian and graphic designer for the Lord Mayor's Christmas Carols, I had the challenge of elevating the event's visual impact across all consumer touchpoints including digital, wayfinding signage, big screen graphics and a 40-page souvenir programme.

The Little Red Company required a clean and considered sales deck to aid proactive business development outreach for their corporate offering, The IsoLate Late Show. The 12-page interactive document included embedded video links to bring the popular variety show from page to virtual-stage.