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Wynnum Fringe
Wynnum Fringe took COVID-recovery to new heights, transforming the bayside hub into a thriving cultural destination across three days in what was one of Australia’s first major outdoor events post lockdown. As a foundation partner, I concepted and created a lively visual identity for the brand and managed the rollout of a full suite of marketing and promotional materials.
There’s Something About Music - Content Series
Below is a content series that was created for The Little Red Company in preparation for their new production premiering at Brisbane Powerhouse. It was to reflect the essence of the initial brand direction while creating engaging, visually-arresting social media content. It included a range of custom GIFS, animated show announcements, costumer teasers, review grabs, cast interviews and animated social media tiles.
Brisbane Lions - 2018 AFLW Fixture Announcement
Foot Locker QV
Foot Locker's first Australian Power Store was modelled on the successful large-scale retail concept rolled out by the global athletic company across Europe, the US and Asia. As designer, I was responsible for concepting and creating all in-store graphics for the 773sqm store, including commissioning an original two-storey mural by Melbourne artist George Rose and illustrator Travis Price in collaboration with Eddie Zammit.
Brisbane Lions - 2018 Club Champion
Club Champion is the Brisbane Lions' annual Best & Fairest Awards evening which recognises the players' best performances over that season. I was tasked with developing the creative direction for the night which included the execution of all promotional materials, eDMs, event posters, social media advertising, website assets and winner announcement graphics that were shared via social channels on the night.
Foot Locker Social Tiles
In the hugely-cluttered social media space, I welcome the challenge of creating visually-arresting, thumbstopping content for brands. Below is a snapshot of work created for global giant Foot Locker across a two-year engagement.
Brisbane Lions - 2018 Retail Ticketing Campaign
Foot Locker - Asics Shori Window Campaign
Foot Locker is famous for its exclusive, limited-release heat product. For Asics, my Asics Shori campaign was rolled out in-store and online, and distributed to Foot Locker stores across Australia, New Zealand and Europe.
Your Song - Show Program
The Little Red Company - There's Something About Music
There's Something About Music is the highly-anticipated new production from award-winning production house The Little Red Company. Tasked with creating the visual identity for the show, I lovingly tipped my hat to a modern classic to create a clean and personality-packed launch campaign. The brand identity rolled out to online platforms & venue signage at Brisbane Powerhouse.
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