Halcyon - My Halcyon Days Magazine Redesign
For Halcyon, Australia's most-awarded developer of over-50s lifestyle communities, I was tasked with refreshing the company's much-loved magazine, My Halcyon Days. Seeking to broaden its appeal amongst non-residents, I balanced vibrant contemporary photography and white space equally to create a welcoming, leisurely reading experience.
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Foot Locker x Asics
Foot Locker is famous for its exclusive and limited release heat products. On behalf of Foot Locker and in collaboration with Asics, I was tasked with creating the visual identity for a new exclusive shoe, the Asics Quantum 360 V5.
Brisbane Lions - 2018 Club Champion
I was entrusted with the task of creating a new visual identity for the Brisbane Lions’ Club Champions evening, which recognises the players’ best performances of the season.
The Little Red Company - Your Song
The Little Red Company's Your Song celebrates the unforgettable music of megastar Elton John and the memorable moments it evokes for everyday people.
SunCentral Hoarding
The Maroochydore City Centre project is Australia's largest CBD development site and is being delivered over a 20-year period. For the opening of Stage 1A, I created a 25m visual story wall to communicate the project master plan in a creative and compelling way.
Euromarine
Euromarine, a distinguished name in the marine engineering and mechanics industry on the Gold Coast, has embarked on a transformative journey to redefine its brand identity and elevate its presence in both the local and national markets.
Brisbane Lions - 2019 Membership Campaign
The 2019 Membership Campaign for the Brisbane Lions was an exciting project aimed at building anticipation among club members, fans and potential new members ahead of the AFL & AFLW seasons.
Brisbane Lions - 2017 Club Champion
Foot Locker Social Tiles
In the hugely-cluttered social media space, I welcome the challenge of creating visually-arresting, thumbstopping content for brands. Below is a snapshot of work created for global giant Foot Locker across a two-year engagement.
Kin.field Design
I was engaged by Kin.Field Design, a new interior design and styling firm headquartered in Brisbane, to create a contemporary brand identity that would convey the team’s vibrant character while embodying their motto, “Surround yourself with joy”.
Foot Locker - Holiday Heat
As the creative director for Foot Locker’s Holiday Heat campaign, I was responsible for conceptualising, delivering and managing the holiday campaign for the global giant.