Halcyon - My Halcyon Days Magazine Redesign
For Halcyon, Australia's most-awarded developer of over-50s lifestyle communities, I was tasked with refreshing the company's much-loved magazine, My Halcyon Days. Seeking to broaden its appeal amongst non-residents, I balanced vibrant contemporary photography and white space equally to create a welcoming, leisurely reading experience.
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The Little Red Company - Lady Beatle
Foot Locker QV
Foot Locker's first Australian Power Store was modelled on the successful large-scale retail concept rolled out by the global athletic company across Europe, the US and Asia.
Brisbane Lions - 2018 Club Champion
I was entrusted with the task of creating a new visual identity for the Brisbane Lions’ Club Champions evening, which recognises the players’ best performances of the season.
Foot Locker - Holiday Heat
As the creative director for Foot Locker’s Holiday Heat campaign, I was responsible for conceptualising, delivering and managing the holiday campaign for the global giant.
Foot Locker - Asics Window Campaign
Foot Locker is famous for its exclusive and limited release heat products. On behalf of Foot Locker and in collaboration with Asics, I was tasked with creating the visual identity for a new exclusive shoe, the next iteration of the Asics Quantum 360.
Wynnum Fringe
As a foundation partner of the Wynnum Fringe festival, I was responsible for developing a cohesive and striking brand identity that captured the lively and energetic atmosphere of the event.
The Little Red Company - There's Something About Music
There's Something About Music is the highly-anticipated new production from award-winning production house The Little Red Company. Tasked with creating the visual identity for the show, I lovingly tipped my hat to a modern classic to create a clean and personality-packed launch campaign. The brand identity rolled out to online platforms & venue signage at Brisbane Powerhouse.
Foot Locker Orchard Gateway
Orchard Gateway in Singapore is Foot Locker's biggest store in the world and the pinnacle expression of the brand. Working hand-in-hand with Foot Locker's Singapore design team, I was one of three designers tasked with creating in-store graphics for the five-story mega store.
Brisbane Lions - 2017 Club Champion
Brisbane Lions - 2018 Retail Ticketing Campaign