Brisbane Lions - 2018 Retail Ticketing Campaign

Foot Locker is famous for its exclusive, limited-release heat product. For Asics, my Asics Shori campaign was rolled out in-store and online, and distributed to Foot Locker stores across Australia, New Zealand and Europe.

Brief: Develop the creative direction for the 2019 Membership Campaign. Focus on building excitement amongst Brisbane Lions members and fans while creating a compelling visual story that sets the tone of the Club ahead of the 2019 AFL season.

There's Something About Music is the highly-anticipated new production from award-winning production house The Little Red Company. Tasked with creating the visual identity for the show, I lovingly tipped my hat to a modern classic to create a clean and personality-packed launch campaign. The brand identity rolled out to online platforms & venue signage at Brisbane Powerhouse.

Your Song is the highly-anticipated new production from award-winning production house The Little Red Company. Tasked with creating the visual identity for the show, Your Song celebrates the unforgettable music of megastar Elton John and the memorable moments it evokes for everyday people, reimagining Elton’s biggest songs using powerful stories and personal experiences shared by real-life people. Premiering 22 April – 1 May 2021 at Judith Wright Arts Centre. 

The Maroochydore City Centre project is Australia's largest CBD development site and is being delivered over a 20-year period. For the opening of Stage 1A, I created a 25m visual story wall to communicate the project master plan in a creative and compelling way.

For Halcyon, Australia's most-awarded developer of over-50s lifestyle communities, I was tasked with refreshing the company's much-loved magazine, My Halcyon Days. Seeking to broaden its appeal amongst non-residents, I balanced vibrant contemporary photography and white space equally to create a welcoming, leisurely reading experience.

Foot Locker's first Australian Power Store was modelled on the successful large-scale retail concept rolled out by the global athletic company across Europe, the US and Asia. As designer, I was responsible for concepting and creating all in-store graphics for the 773sqm store, including commissioning an original two-storey mural by Melbourne artist George Rose and illustrator Travis Price in collaboration with Eddie Zammit.

Foot Locker is famous for its exclusive, limited-release heat product. My Asics campaign was rolled out in-store, social media and online, and distributed to Foot Locker stores across Australia, and New Zealand.