Brisbane Lions - 2018 Retail Ticketing Campaign

In the hugely-cluttered social media space, I welcome the challenge of creating visually-arresting, thumbstopping content for brands. Below is a snapshot of work created for global giant Foot Locker across a two-year engagement.

Brief: Develop the creative direction for the 2019 Membership Campaign. Focus on building excitement amongst Brisbane Lions members and fans while creating a compelling visual story that sets the tone of the Club ahead of the 2019 AFL season.

For Halcyon, Australia's most-awarded developer of over-50s lifestyle communities, I was tasked with refreshing the company's much-loved magazine, My Halcyon Days. Seeking to broaden its appeal amongst non-residents, I balanced vibrant contemporary photography and white space equally to create a welcoming, leisurely reading experience.

Foot Locker is famous for its exclusive, limited-release heat product. My Asics campaign was rolled out in-store, social media and online, and distributed to Foot Locker stores across Australia, and New Zealand.

Foot Locker's first Australian Power Store was modelled on the successful large-scale retail concept rolled out by the global athletic company across Europe, the US and Asia. As designer, I was responsible for concepting and creating all in-store graphics for the 773sqm store, including commissioning an original two-storey mural by Melbourne artist George Rose and illustrator Travis Price in collaboration with Eddie Zammit.

Brief: Create fun & engaging creative to encourage the attendance of children at the Gabba by designing super hero themed collateral. Game day activations to reinforce messaging with best dressed prizes, interactive photo wall & roaming characters. Collateral included newspaper ads, social media assets & website graphics.

The Little Red Company required a clean and considered sales deck to aid proactive business development outreach for their corporate offering, The IsoLate Late Show. The 12-page interactive document included embedded video links to bring the popular variety show from page to virtual-stage.